Starting 10 July 2025, Google will begin showing Instagram content in its search results. This means that if you have a public professional Instagram account, your photos, videos, and Reels could show up when someone searches on Google.
This is a huge change—and it could really help your business or personal brand. But it also means you’ll need to be more careful about what you post.
Let’s explain everything in plain terms.
🔎 What’s Changing?
If you have a public professional account on Instagram (like a business or creator account), Google will now be able to show your posts to people searching online.
So, if someone searches “easy vegan dinner,” and you posted a Reel with a recipe, your content might appear in their search results—even if they don’t follow you on Instagram.
This brings social media and Google search together for the first time.
👥 Who Will Be Affected?
This update applies to you if:
- You have a business or creator account
- Your profile is public
- You are 18 years or older
- You post photos, videos, or Reels
It won’t affect you if:
- You use a personal account
- Your account is private
- You are under 18 years old
So, most businesses and creators will be affected.
✅ Why This Is Good for Businesses and Creators
This update gives you new ways to be found online—not just on Instagram, but also on Google. Here’s how it helps:
1. More People Can Find You
Now, your Instagram content can bring people to your page from Google, not just the app.
2. Great for Small Brands Without a Website
If you don’t have a website, your Instagram becomes your main online presence.
3. Posts Can Stay Popular Longer
On Instagram, posts disappear quickly. But with Google, an old post can become popular again months later.
4. Free Exposure
You don’t need to pay for ads—people can find your posts for free on Google.
⚠️ What to Watch Out For
While there are great benefits, there are also a few risks:
- Your posts may be seen out of context. People who don’t know your brand may not understand your message.
- Deleted posts might still show up. If Google saves a copy, it could stay online even after you remove it.
- Your competitors may appear next to you in search results, which might affect your visibility.
🙅 Want to Stay Private? Here’s How
If you don’t want your Instagram content to show up on Google:
- Go to Settings in your Instagram app
- Tap on Privacy
- Find the option called “Search Engine Visibility”
- Turn it OFF
Your posts will no longer be shown on Google.
📋 What You Should Do Now
Here’s how to get ready for this change:
✔ Check your account type
Make sure you’re using a professional account if you want to show up in Google.
✔ Review your old posts
Delete anything you wouldn’t want new people (or customers) to see.
✔ Add keywords and hashtags
Write clear, useful captions with keywords people might search for, like “easy fitness tips” or “best skincare for dry skin”.
✔ Use good alt text
This helps Google understand your images better.
✔ Make a plan
Create posts that work well both on Instagram and in Google searches.
✔ Stay informed
Instagram may add new settings, so keep checking for updates.
💬 Need Help? Starbright Can Help You Shine
This update is exciting, but we know it can also feel confusing.
That’s where Starbright comes in. We help businesses and creators make the most of social media and Google together.
Here’s what we offer:
- We stay up to date with Instagram and Google changes
- We create custom social media strategies for your goals
- We track and report your growth with real data
🎯 Want more people to find your business on Google AND Instagram?
📞 Get in touch with Starbright today!
📅 Be Ready Before 10 July 2025
This update is one of the biggest changes Instagram has made in years. Whether you choose to join in or stay private, now is the time to decide.
If you prepare now by:
- Cleaning up your account
- Using smart keywords
- Posting with both Instagram and Google in mind
…you’ll be ready to take full advantage.
Don’t wait until it’s too late.
Let Starbright help you grow your online presence the smart way.